100 Most Difficult Business
                        Letters You'll Ever Have to Write, Fax,
                        or E-Mail  
                        by Bernard
                        Heller  (Author) Is there a write 
                        way out of sticky business situations?
                        According to advertising consultant
                        Heller, the answer is "yes."
                        Whether the issue is the purloining of
                        ideas, the undermining of your image, or
                        the inability to repay an office bank
                        loan, there's at least one if not two
                        written letters to ponder. Each one of
                        more than 100 real-life problems are
                        first described, then examined in a
                        "what to do" strategy analysis,
                        which in turn is followed by the written
                        document. The author's overliberal use of
                        quotes and occasional Machiavellian
                        inclinations do grate. However, consider
                        that a good starting point for modifying
                        his prose and developing the write stuff
                        yourself. Barbara Jacobs    
                         
                        Book
                        Description  
                        The 100 Most Difficult Business
                        Letters You'll Ever Have to Write, Fax,
                        or E-Mail  could well be the most
                        useful book you'll ever own. It is not a
                        book that gives forms for business
                        letters or even suggests wording for
                        particular situations -- there are
                        numerous books that perform those
                        services. Rather, this is a book on a
                        subject that has never been addressed
                        before: how to use your correspondence to
                        solve problems  -- that is, to cope
                        with and resolve the problems and crises
                        that arise so distressingly often in
                        business. 
                        When there is
                        a tension-driven need to compose a letter
                        about a problem that puts your
                        reputation, your money, or your entire
                        future on the line, Bernard Heller tells
                        you the best strategy to employ, and the
                        actual words and phraseology you need to
                        overcome the problem, to come out ahead.  
                        The 100
                        Most Difficult Business Letters You'll
                        Ever Have to Write, Fax, or E-Mail  is
                        the only guide to business correspondence
                        you will ever need. 
                        After reading
                        The 100 Most Difficult Business
                        Letters, You'll Ever Have to Write, Fax,
                        or E-Mail,  you will be able to:  
                        ? Protect
                        your ideas from being stolen and make
                        sure 
                           you get proper credit for
                        your work 
                        ? Get your ideas past the
                        hierarchical minefields 
                        ? Revive a good idea after a
                        committee has nitpicked 
                          it to death 
                        ? Kill a proposal you don't like
                        without causing ill will 
                        ? Counter a damaging rumor that is
                        threatening your job 
                        ? Renew your chances to gain a new
                        client after you've 
                          been counted out 
                        ? Survive a corporate downsizing 
                        ? Offset a crucial error that could
                        end your career 
                        ? Get valued clients to pay bills on
                        time without 
                           alienating them 
                        ? Soften the impact of bad news and
                        make it seem good 
                        ? Break through bureaucratic
                        stalling and get right to the top 
                        ? Keep a valued customer from
                        deep-cutting your bill 
                        ? Appease your client's unreasonable
                        request without 
                          agreeing to it 
                        ? Keep your customers' loyalty after
                        a change of 
                           management 
                        ? Uplift morale after a failure or
                        setback 
                        ? Get an extension on a deadline
                        without seeming late 
                        ? Make an ally out of a rival 
                          
                         
                        Ingram  
                        A comprehensive guide to writing
                        diplomatic and sensitive business letters
                        for every situation in the corporate
                        world--from selling a terrific idea to
                        smoothing over a damaging
                        mistake--includes a variety of examples
                        and practical instructions. Original.   
                         
                        About the
                        Author  
                        Bernard Heller worked in advertising for
                        over twenty years before starting his
                        successful consulting career. In
                        advertising he was instrumental in
                        developing campaigns for clients
                        including Colgate, American Airlines,
                        Seagram's, and Revlon. His private
                        consulting practice has aided Citibank, Encyclopaedia
                        Britannica,  Dial-Greyhound, and
                        Prentice-Hall, among many major
                        corporations. He lives near New York
                        City.