100 Most Difficult Business
Letters You'll Ever Have to Write, Fax,
or E-Mail
by Bernard
Heller (Author) Is there a write
way out of sticky business situations?
According to advertising consultant
Heller, the answer is "yes."
Whether the issue is the purloining of
ideas, the undermining of your image, or
the inability to repay an office bank
loan, there's at least one if not two
written letters to ponder. Each one of
more than 100 real-life problems are
first described, then examined in a
"what to do" strategy analysis,
which in turn is followed by the written
document. The author's overliberal use of
quotes and occasional Machiavellian
inclinations do grate. However, consider
that a good starting point for modifying
his prose and developing the write stuff
yourself. Barbara Jacobs
Book
Description
The 100 Most Difficult Business
Letters You'll Ever Have to Write, Fax,
or E-Mail could well be the most
useful book you'll ever own. It is not a
book that gives forms for business
letters or even suggests wording for
particular situations -- there are
numerous books that perform those
services. Rather, this is a book on a
subject that has never been addressed
before: how to use your correspondence to
solve problems -- that is, to cope
with and resolve the problems and crises
that arise so distressingly often in
business.
When there is
a tension-driven need to compose a letter
about a problem that puts your
reputation, your money, or your entire
future on the line, Bernard Heller tells
you the best strategy to employ, and the
actual words and phraseology you need to
overcome the problem, to come out ahead.
The 100
Most Difficult Business Letters You'll
Ever Have to Write, Fax, or E-Mail is
the only guide to business correspondence
you will ever need.
After reading
The 100 Most Difficult Business
Letters, You'll Ever Have to Write, Fax,
or E-Mail, you will be able to:
? Protect
your ideas from being stolen and make
sure
you get proper credit for
your work
? Get your ideas past the
hierarchical minefields
? Revive a good idea after a
committee has nitpicked
it to death
? Kill a proposal you don't like
without causing ill will
? Counter a damaging rumor that is
threatening your job
? Renew your chances to gain a new
client after you've
been counted out
? Survive a corporate downsizing
? Offset a crucial error that could
end your career
? Get valued clients to pay bills on
time without
alienating them
? Soften the impact of bad news and
make it seem good
? Break through bureaucratic
stalling and get right to the top
? Keep a valued customer from
deep-cutting your bill
? Appease your client's unreasonable
request without
agreeing to it
? Keep your customers' loyalty after
a change of
management
? Uplift morale after a failure or
setback
? Get an extension on a deadline
without seeming late
? Make an ally out of a rival
Ingram
A comprehensive guide to writing
diplomatic and sensitive business letters
for every situation in the corporate
world--from selling a terrific idea to
smoothing over a damaging
mistake--includes a variety of examples
and practical instructions. Original.
About the
Author
Bernard Heller worked in advertising for
over twenty years before starting his
successful consulting career. In
advertising he was instrumental in
developing campaigns for clients
including Colgate, American Airlines,
Seagram's, and Revlon. His private
consulting practice has aided Citibank, Encyclopaedia
Britannica, Dial-Greyhound, and
Prentice-Hall, among many major
corporations. He lives near New York
City.