Especially clear and well organized, this book offers much good advice and many helpful strategies to the beginning caterer. The business, artistic, and social aspects of catering are explored using detailed and instructive examples; important issues and problems of the profession are discussed in an intelligent, knowledgeable way. Chapters on pricing and marketing, insurance, taxes, and kitchen organization are quite valuable. There are some recipes, too. Well worth the money. Johanna Ezell, Pennsylvania State Univ., Mont Alto Lib.
Copyright 1988 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

Ingram
Here is the complete guide for the rookie caterer, thoroughly revised and updated and now available in paperback. Lawrence gives readers everything they need to start a successful catering business, explaining how to price and market one's services and deal with insurance, taxes, and the law.

From the Publisher
Colorful, festive, and filled with imaginative ideas, this superb Christmas cookbook features cakes, cookies, and other holiday favorites, plus full-course menus, great gift ideas, and much more.

Full color photographs and B & W illustrations throughout

A must!, June 4, 2000

When I first started out, I did not know how much to serve and how to break down my expenses. After reading this book, that information was no longer a mystery. It is precisely what the beginner needs and what the experienced can use for reference. Not only does it contain information on what to charge and spend, it sets up scenarios that illustrate what the author is referring to. There are recipes that are fresh and practical and interesting.